& Social Media
GOSSIP+ goes green
There’s no question about it: Sustainability is the topic of our era! Whether in fashion, beauty or lifestyle – a sweeping transformation to a more resource-saving and responsible approach to nature and the environment is more urgent now than ever before.
As a small, owner-managed PR agency, we, too, are dedicated to this approach. That is why, since 2020, our focus has increasingly been directed at the topic of sustainability. Our slogan: GOSSIP+ goes green! We have a dual understanding of what sustainable communication means: Our focus is on sustainable topics, and our ambition is to make PR sustainable by making its impact last for a long time.
Taking a responsible and resource-saving approach to nature and the environment is something we feel very strongly about. That is why we are particularly delighted to assist clients that are committed to this topic as well themselves. Among others, these include Garnier, Teekanne, Biotherm and Lanolips as well as Faace.
We value honest, sound and long-lasting communication – in a word: Sustainably effective public relations. Working from our accumulated expertise and our broad network, we develop real, authentic and thus sustainably strong brands, together with messages that will stand the test of time.
To learn more about GOSSIP+, click here.
Communication must be understandable, verifiable and transparent – that is the only way to keep it credible.
Rather than indulge in superficially polished greenwashing, communication needs to be real and authentic – this is the only way to ensure that it will be taken seriously.
Emotional stories are more likely to leave a lasting impression than facts, technical features or clever quotations.
Our service consists of networked communication that integrates the fields of social media and influencer relations as well as digital events into brand and corporate communication. Our many years of expertise in the field of beauty & lifestyle make us a competent consultant.
Transparent communication creates credibility – especially where issues of sustainability are concerned. The sustainability concepts we devise for companies and their brands include social, environmental and economic aspects. Our competences extend not only to drafting and editorially refining reports on sustainability but also to high-impact and sustainable storytelling across all channels.
We bring green brands and green influencers together – right from the start: We draw upon our vast, long-standing network to create and tailor authentic distribution lists of sustainable influencers to suit our clients’ needs. We pay attention to sustainable packaging solutions (‘Pack Green’) and eco greeting cards; we work with sustainable and socially responsible printers and confectioners.
Classical press relations
Our services in the field of classical press relations include: consulting in the context of communicating topics around sustainability; writing and sending editorial press releases to target-group-specific press distribution lists; organising and issuing invitations to (virtual) press conferences; as well as targeted, editorial placements of expert interviews in selected print and online media. With great expertise in the field of environmental awareness, our consultants and authors offer exclusive press relations with sustainability aspects for each brand. When we create press materials and distribute them, we pay close attention to sustainable solutions and advise our customers accordingly. We offer our customers monitoring and evaluation of our results based on the desired KPIs.
Strategic public relations
We advise our clients and execute shared strategies for communication in the following areas: Social commitment, environmentally friendly formulas, use of recycled materials, use of renewable energies and dedication to the fight against plastic pollution.